Despite the issues ChatGPT users will have noticed, people keep returning to use it. In marketing, this is an example of great product-market fit. The chatbot is so helpful that people will continue using it, despite its faults!
Bing has run with this success and integrated it directly into their search engine with New Bing, or Bing Chat. So, what do these updates to Bing’s search engine experience offer? In this blog, we’ll discuss how to use Bing Chat, how AI generates answers and replies, and how Bing Chat differs from your typical search engine experience.
What is New Bing?
Like ChatGPT, New Bing offers a new way for people to search the web using AI chatbots. With Bing’s latest AI-powered features, users can now experience a more personalised, efficient, and creative search experience. One of the most exciting features of the new Bing is the chat experience, which enables users to interact with an AI chatbot in a conversational manner.
When using Bing’s chat experience, users can ask complex questions and receive detailed replies, making it feel like they have a research assistant at their fingertips. The AI-powered chatbot scans the web and provides a summarised answer to your query, making it easier for users to get an actual answer quickly. Users can also ask follow-up questions, such as “Can you explain that in simpler terms?” or “Give me more options,” to receive more detailed or different answers.
However, it’s important to note that the number of interactions in each chat conversation is limited to keep the interaction grounded in search. This means that Bing’s chat experience is optimised for providing quick and efficient search results rather than for extended conversation.
How Are Bing Responses Generated?
New Bing and Chat GPT run on the same engine but differ in how responses to your queries are generated. While Bing primarily searches the web for relevant content and summarises it for you, Chat GPT generates responses based on its internal knowledge base.
When you ask a question to Chat GPT, it uses its understanding of language to come up with a response based on the patterns it has learned from the text it was trained on. Chat GPT can also generate new text based on the prompt you give it, which is why it is capable of having conversations with you.
In contrast, Bing’s search results are based on what it finds on the web, which can include up-to-date information and a wide range of sources. Bing Chat uses this same technology to generate responses to your queries, allowing you to access the latest information on a given topic. However, it can only provide answers based on what it finds on the web rather than drawing on an internal knowledge base like Chat GPT.
It’s worth noting that while Chat GPT is an impressive technology, it has its limitations. Because it was trained on text up to 2021, it may not have knowledge of recent events or developments. In contrast, Bing can search for the latest information available on the web, making it a valuable resource.
How Does New Bing Differ From Search?
When using search engines, sometimes finding specific information can take a while, but with Bing Chat, the search experience is much more intuitive and streamlined. Unlike traditional search engines, the new Bing combines the power of search with the convenience of chat, allowing users to search how they talk, text, and think.
One of the key differences between Bing Chat and traditional search engines is how Bing presents search results. Instead of generating a list of relevant links, Bing consolidates reliable sources across the web to give you a single, summarised answer. This makes it easier for users to quickly find the information they need without having to sift through multiple pages of search results.
Another advantage of Bing Chat is its ability to understand complex search queries. Whether you’re asking a question, looking for specific information, or searching for a particular product, Bing can take your search query and provide a detailed response. Users can even ask follow-up questions to their initial search to get personalised replies, making the search experience more conversational and engaging.
OpenAI Image Generation
A feature of Bing Chat I can get behind when it comes to creating content, and that’s the AI image generator. With Bing Image Creator, you can generate AI-rendered images from the chat pane using natural language descriptions.
Powered by an advanced version of the DALL∙E model from our partners at OpenAI, Bing Image Creator is an amazing tool for content creators who need visual content to go with their written content. By simply describing the image you want to see in words, AI technology takes over and generates a unique idea that matches your description.
This means you no longer have to spend hours scouring the internet for the perfect image or creating your own graphics. With Bing Image Creator, you can save time and effort by generating custom images that perfectly match your content. Whether it’s a blog post, social media update, or digital marketing campaign, the AI image generator in Bing Chat can help you bring your content to life.
For fun, I had Bing generate an image of a giraffe wearing jandals (flip flops to you Americans) to showcase what it can do.
Conclusion
Before you get ahead of yourself and start trying to use Bing Chat, you need to use Microsoft Edge to gain access to it, sorry Chrome and Firefox users. With that being said, Bing Chat is an exciting new addition to the world of AI chatbots, offering a range of features that are sure to improve the customer service experience for many businesses.
FAQs
What Are Some Key Features of Bing Chat?
Bing Chat is a fully-fledged AI chatbot integrated with Microsoft Bing, capable of generating text, writing code, answering complex questions and holding a conversation with follow-up questions.
How Can Businesses Benefit from Using Bing Chat and Ai Chatbots?
Businesses can benefit from using Bing Chat and AI chat-bots by engaging with customers in a conversational interface and improving their online presence through content optimization.
