Premier Google Ads Management Agency
We are a Google Ads Certified Partner, with 15 years of experience delivering excellent paid search results for a range of NZ websites and eCommerce stores. Here’s how we differentiate:
- We won't manage AdWords for your competitors while we work with you.
- Servicing New Zealand wide, with offices in Auckland and Wellington.
- A boutique focus with emphasis on relationships, service and quality over quantity.
- Full service Google Ads Management, including copy writing, landing page creation and customised performance reporting.
Integrated Google Ads Management
Our Search Engine Marketing (SEM) experts have extensive experience with the management of integrated paid search marketing campaigns using tactics such as Google text ads, remarketing, Google Shopping, YouTube and Gmail advertising and the Google Display Network (GDN).
We also run a very popular Google Ads training course and provide a best in class SEO Service to a range of clients throughout New Zealand.
Or contact our search marketing team for information on how we combine our SEO and SEM Services to achieve excellent results.
Certified Google Partner
Clickthrough is a Google Certified Partner, meeting all of Google’s monthly Ad spend, performance and certification requirements.
Google Ads Enquiry
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Boost your Google Ads Return on Investment
Over the past 12 years we have created an exceptional capability for setting up and fine tuning Google Ads campaigns for New Zealand sites. Our NZ based search engine marketing team has a reputation for reducing a clients Google Ads spend whilst improving its performance. Learning how to use GA4 can help with your Google Ads ROI even further by providing more accurate and granular data for creating and optimising ad campaigns
List of Google Ads Management Services
Clickthrough offers a comprehensive range of Google Ads Search Engine Marketing Services (SEM) to get your website achieving more online.
- Google Ads campaign Set-up and Management
- Cost-per-Click (CPC) and Cost-per-Acquisition (CPA) management
- Search Engine Marketing landing page design and conversion rate improvement
- Enhanced Conversions setup
- Quality Score improvement
- SEM training
- Campaign performance reporting setup, tracking and improvement
- Google Shopping for eCommerce web stores including shopping feed setup and management
- Google Display Network (GDN) management
- Remarketing management including:
- Standard remarketing
- Dynamic remarketing
- Remarketing lists for search ads
- Video remarketing
- Customer list remarketing
- Click here to read more.
What is Search Marketing, SEO and SEM?
Search engine marketing is a combination of search engine optimisation (SEO) and paid search engine marketing (SEM). It has two categories. As Google is the primary search engine used in NZ with a +95% marketing share, we shall reference it to help you discern between the two search marketing categories – SEO and SEM.
Contact our SEM Team
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The Two Search Marketing Categories
These two search marketing categories are:
- SEM – which stands for search engine marketing and uses paid strategies to appear in the search results pages. The most established form of SEM is Google Ads, also known in the New Zealand search industry as PPC advertising, paid search and cost-per-click advertising.
- SEO, which stands for Search Engine Optimisation (spelt optimization in the USA) uses organic strategies to appear in the search results pages and on Google Maps. SEO is also known in the NZ search industry as organic search and natural search.
Here is an image that shows:
- SEM listings at the top of the page, marked with the word “AD” next to them.
- SEO listings below the SEM listings and including the Google Maps listings.
Which is better, SEO or SEM?
Ultimately we believe a combination of both is most effective. Across our portfolio the trend is towards B2B buyers and B2C users often clicking on both the organic SEO and paid SEM results of a website before converting.
The two sources, SEO & SEM, essentially assist each other, with both being stronger than their individual parts.
Differences & similarities with SEO & SEM
Here is a list of differences and similarities between search engine optimisation and search engine marketing:
- SEM is immediate. We can set up a Google Ads PPC advertising campaign that generates immediate clicks into your website. SEO takes longer to build your rankings, especially with a new website.
- Both SEO & SEM require great content. There is a myth that SEM landing pages can be minimalistic. This may work with niche products and services – though generally your Google Ads campaigns will get a better Quality Score and thus cost per click (CPC) if the landing page has excellent content that relates to your ads and the keywords being targeted.
- Both SEO & SEM requires a fast loading, well designed website that helps users find what they are looking for quickly. This is particularly pertinent for smartphone browsers.
- Clicks from organic SEO tend to be of better quality. In our experience that is certainly the case, especially with SEM click fraud still being an issue.
- The intelligence gained from a SEM campaign can help set your SEO strategy – in particular when testing new search terms and determining which keywords are delivering the best return on investment.
Frequently Asked Questions
The data and insights gained from an SEM campaign can inform and enhance your SEO strategy. By testing new search terms and analysing
which keyvvords deliver the best return on investment (ROI) through SEM, you can refine your SEO efforts and optimise your website for the most
effective keywords and content.
SEM, specifically through Google Ads (PPC advertising), allows your business to appear in the top search results pages, increasing visibility and
driving targeted traffic to your website. This can result in more sales and lead inquiries from interested customers.
Many of our clients have been with us since we founded 10 years ago.
Click here to read our recent testimonials. We adopt a boutique approach, yet have the systems and talent to scale at a moments
notice.
Each client, as part of their monthly Google Ads service, gets the following:
- A highly experienced Google AdWords manager.
- Customized AdWords performance reports that report on progress against goals.
- Regular work in progress (WIP) catch up to discuss things such as changes in your business, your competitors,
performance and what we have delivered.
Our Google Ads clients feedback is that we differentiate our service in the following ways:
- We are a boutique service provider, which means we pride ourselves on delivering quality, rather than quantity. We won’t work with your competitors: your business will be embraced as an important part of our family of clients.
- We don’t take short cuts or lock you in e.g. we create anAdWords account that you own and control
- We can implement as well as advise, which means we get things done quicker and with less fuss e.g. we have a team of Google Ads landing page creators that we can use rather than leave it with you
- We offer a range of established training courses, for anyclients that want us to help them take their Google Ads in-house.
We don’t markup your Google AdWords cost per click or hide the true cost of what you pay Google. We are upfront and transparent
about what we charge to manage your account and how much gets paid to Google.
Ultimately we provide a customised Google Ads services price for each client, based on factors such as the following:
- ur assessment of your Goals, what you want to achieve with your search engine marketing program
- the tactics we think you require to achieve your goals, such as Google Shopping, Google Display, remarketing and extended text ads
- the account management services you require from us e.g. landing page creation, shopping feed setup, heatmaps reporting etc.
- the size and complexity of your account
- if your account requires a rebuild
ROAS is an industry term that stands for Return on Advertising Spend, how much money your campaigns generate for every
dollar spent on an advertising.
Effective ROAS is influenced by factors such as:
- competitor activity
- the performance of your website
- your value proposition
- how well we optimise your ads account
- the amount of money you spend
- your Google Ads quality score
Generally, Google cost-per-click (CPC) services can deliver immediate results as your ads will immediately appear in a
prominent position in Google’s search results.
However, the reality of Google Ads is that it needs constant monitoring and adjustment to achieve consistent results. As a rule
of thumb, the more time we get to work on your ads account, the more likely it will achieve consistent ROAS growth.
Google Ads (formerly previously Google AdWords, before July 24, 2018), is an online advertising platform developed by Google,
where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.
