Beginner to Advanced Google Analytics 4 (GA4) Training Courses
Elevate your business by mastering Google Analytics 4 (GA4) with our in-person, 1:1 training, hosted by our Google Analytics Certified trainer. Whether you’re a beginner or ready to dive into advanced features of GA4 or Looker Studio, our custom-designed short courses cater to your unique needs.
Learn secret tips and best practices, one-on-one, from a GA4 trainer who has +15,000 hours of experience.
Instantly enhance your skills with GA4 training customised to your level and business needs.
Gain immediate benefits with a valuable audit of your analytics setup ($950 value), a specific action plan, customised training materials and session recordings.
Choose training either in-person or live online, tailored for any New Zealand business, website, eCommerce store, government department or organisation.
- You receive our undivided attention with our exclusive policy of handling only one GA4 training per week, ensuring that your specific needs are our top priority.
Click the link below to contact our analytics training team. We're here to understand your specific needs and create a personalised training plan for you and your business.
Start Your Personalised GA4 Learning Experience Today
Ready to boost your analytics skills? Fill out the form to learn how our tailored training can boost your business.
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Master the GA4 Interface with our limited-time offer
This month, when you sign up to our Google Analytics 4 short courses, you can attend one of the following digital marketing courses, for free:
Practical GA4 Training Courses
What We Offer
Our training is tailored to your business needs by providing a hands-on, practical approach, allowing you to learn in-person from one of our Google Analytics Certified trainers.
Your analytics trainer will bring industry-specific knowledge and experience gained from over a decade of working in the digital marketing analytics sector, to ensure your long-term success with GA4.
Our team of certified trainers will accompany you at every stage, providing follow-up support and conducting a comprehensive Google Analytics account audit as part of our services!
Contact our GA4 Training team using the form below or by email at [email protected].
GA4 Training Enquiry
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Analytics Training Testimonial
GA4 Training Approach
Here is an overview of how we typically approach a GA4 training session:
- We start by identifying your GA4 training needs and goals.
- We assign one of our expert GA4 trainers.
- Your analytics trainer prepares a customised analytics training module.
- Your GA4 trainer hosts your training sessions live and online, using web meet technology such as ZOOM, Google Meet or MS Teams.
- Your trainer provides follow up training, tips and advice to help embed your learnings.
Frequently Asked Questions
Each Google Analytics course is customised to your company, your training requirements and the number of attendees from your company. E-mail [email protected] to discuss your company’s specific needs and receive a quote for your personalised training course.
GA4 is the latest version of Google Analytics, which offers new features and functionality such as enhanced data collection and analysis
capabilities, as well as an improved user interface. It also includes a new set of metrics and dimensions and a more robust data model that allows for more accurate measurement of user engagement and conversion.
The GA4 training course is suitable for anyone looking to improve their understanding of GA4 and how to use it to make data-driven decisions
for their business. It is especially useful for marketers, analysts, and business owners who want to gain a deeper understanding of their
customer behaviour and online performance.
Google Analytics 4 (GA4): Overview, Features, and Comparison with Universal Analytics (UA)
At Clickthrough, in our experience, Google Analytics 4 (GA4) represents a significant evolution in the way we track user behaviour across websites and mobile apps. GA4 was officially introduced on 14th October 2020, replacing the session-based tracking of Universal Analytics (UA) with an event-driven model. This update provides more flexibility and precision in monitoring user interactions, whether on a website or an app. Designed with privacy and the future in mind, GA4 complies with global data regulations like GDPR and leverages advanced machine learning for deeper insights.
Transition from Universal Analytics to GA4
Google announced in March 2022 that Universal Analytics would cease processing data on 1st July 2023 for standard properties, with GA360 properties having until 1st July 2024. This mandatory shift to GA4 has been part of Google’s broader strategy to adapt to the changing digital and regulatory environment. At Clickthrough, we began transitioning our clients early, enabling them to take full advantage of GA4’s features.
Key Features of Google Analytics 4
Event-Based Tracking: GA4 shifts from UA’s session-based tracking model to an event-based approach. Every interaction, whether a page view, click, or video play, is treated as an event, providing more detailed insights into user behaviour.
Cross-Platform Tracking: One of the most impactful features we’ve experienced with GA4 is its ability to track users across multiple platforms, including websites and mobile apps. This cross-platform capability offers a unified view of the customer journey.
Privacy-Centric Approach: With data privacy becoming more crucial, GA4 is built to comply with regulations such as GDPR and CCPA. It allows for cookie-less tracking and provides data modelling to maintain valuable insights, even in the absence of third-party cookies.
Machine Learning Insights: GA4 incorporates predictive metrics through machine learning, allowing businesses to forecast behaviours like purchase probability or churn risk, something we’ve found particularly valuable in improving decision-making.
Engagement Metrics: GA4 replaces the traditional bounce rate with new metrics such as engagement rate, average engagement time, and engaged sessions, offering a more meaningful analysis of user interactions.
Google Ads Integration: There’s deeper integration between GA4 and Google Ads, making audience targeting and campaign optimisation more effective based on user interaction data.
Customisable Reports: Unlike UA, GA4’s reporting interface is far more flexible. We can create tailored reports based on the specific events or user segments important to our clients, allowing us to dig deeper into the data.
BigQuery Export: GA4 offers free export to BigQuery, allowing us to perform advanced analysis on raw data—an option previously only available in GA360 for UA users.
Benefits of Google Analytics 4
Comprehensive User Journey Tracking: GA4 provides more detailed tracking across both websites and apps, offering a complete picture of the customer journey, which helps us better understand user behaviour across touchpoints.
Privacy-Focused and Future-Proof: With stricter global privacy laws and the decline of cookie-based tracking, GA4 is designed to remain functional and insightful even with fewer cookies, making it more adaptable to future changes.
Actionable Predictive Metrics: GA4’s predictive analytics, powered by machine learning, allows businesses to act on forecasted user behaviours such as purchase likelihood or churn probability.
Customisable Event Tracking: With GA4, we have more flexibility to define and track custom events without complex setups, giving businesses greater control over their analytics.
Improved Audience Segmentation: GA4’s more detailed event tracking and better integration with Google Ads enable us to create more refined audience segments, resulting in more targeted and effective advertising campaigns.
In our experience at Clickthrough, Google Analytics 4 (GA4) is not just an upgrade but a complete reimagining of how businesses track, analyse, and act on user data.
With the official cutoff for Universal Analytics in July 2023, the transition to GA4 offers more advanced, flexible, and privacy-compliant tracking that’s built for the future. Its focus on events, predictive insights, and cross-platform tracking offers businesses, especially those who adapt early, a significant advantage in understanding and improving their digital performance.
